Client Stories

 
 
 
 
 
 

ABC gets read in localised Mandarin

Combining content localisation, usability alterations and cultural likes to make a great online impression.

 
 

“Crayfish team provided excellent services in managing our Chinese website localisation project including design, development, translation and hosting. With the expertise of Crayfish and its vetted service providers, we launched the Chinese website in just a few weeks.”

ABC Languages
 
 

Background

ABC Languages is accredited by the Accreditation body for Language Services (ABLS) and provides a wide range of general and specialist English as a foreign language programmes including online courses and summer schools in the historic city centre of Cambridge.

 

What was the challenge?

The continued growth of Chinese students encouraged ABC Languages to plan thoroughly on how to improve its brand awareness through online marketing in China. In early 2020, ABC Languages requested Crayfish’s support with Chinese website localisation.

 
 

How did Crayfish help?

Crayfish.io helped ABC with the design, development and hosting of the Chinese website:

  • ● Translating web content to ensure it is contextually and culturally appropriate for the target Chinese audience
  • ● Adapting the website design to suit Chinese viewers' habits & customising the theme to follow ABC website colour scheme
  • ● Developing a responsive website and English CMS for managing the site
  • ● Making sure that all pages are Chinese search engine friendly 
  • ● Hosting the website on a server in Hong Kong with 7/24 technical support
 

What was the outcome?

Crayfish.io delivered the Chinese website of 5 web pages within 4 weeks, and the server is being hosted in Hong Kong with 99.99% uptime in China.

 
 

What does the client say?

“Crayfish team provided excellent services in managing our Chinese website localisation project including design, development, translation and hosting. With the expertise of Crayfish and its vetted service providers, we launched the Chinese website in just a few weeks.”

 

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