CN
Client Stories

Unlocking magnetic secrets in digital dimensions

Digital marketing is vital for B2B companies in China

“We were impressed with the professionalism and flexibility of the team, as well as the quality of work. We highly recommend Crayfish as your B2B digital marketing partner in China.”
Magcam

Background

Based in Belgium, Magcam offers industry-leading technology for measuring magnetic fields of permanent magnets, magnetic assemblies, and permanent magnet rotors. Magcam’s breakthrough technology solves magnetic field challenges in a wide range of industries, including automotive OEMs, sensor manufacturers, consumer electronics, medical equipment manufacturers, and many more. Magcam offers a product range consisting of measurement hardware and advanced data analysis software, as well as measurement and analysis services, in-line production integration services, and  software development services.

What was the challenge?

Magcam has expanded its distribution network in the Greater China region several years ago. However, the forward-thinking team noticed the shifting purchase behaviour of its customers in China, where decision makers now rely more heavily on online resources for product searches. Magcam decided timing was ripe to strengthen its digital strategy for long-term sustainable growth in the world’s most digitised economy.

How did Crayfish help?

Crayfish.io helped Magcam implement its integrated China digital marketing plan through a holistic approach comprising many important elements:

  • – Designed a responsive search-engine-friendly Chinese website 
  • – Developed the English CMS to managing the site from Belgium 
  • – Localised website content into Chinese in a trancreative way (translate+create+edit) 
  • – Arranged the hosting the Chinese website on a server in Greater China region with 7/24 technical support
  • – Set up the company’s WeChat official account using its Belgium business license 
  • – Customised the WeChat account settings; designed, translated, and posted introduction articles 
  • – Provided bespoke WeChat training  for Business 

What was the outcome?

Crayfish.io delivered the Chinese website within 6 weeks according to the schedule agreed with Magcam, and the server is now with 99.99% uptime in China. Magcam’s WeChat official account  has been set up with the designs aligned with the company’s brand guideline and introduction articles professionally-transcreted. Magcam marketing team is well equipped to explore the full potentials of Chinese digital platforms with the fresh knowledge and skills acquired from our tailored training.

What does the client say?

Crayfish helped us launch our digital marketing plan in China. They provided us with tailored training, which was a great help for us in determining the plan. Jane and her team always keep us updated on project progress and ensure our projects are delivered on time. We were impressed with the professionalism and flexibility of the team, as well as the quality of work. We highly recommend Crayfish as your B2B digital marketing partner in China.

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