Client Stories

 
 
 
 
 
 

Market research prompts strategic business decisions

 

“Crayfish provided an excellent service in helping provide Polyvision with objective, third party data on the Chinese e-commerce sector. This has been paramount in allowing us to make sound, strategic business decisions. We would highly recommend Jane and her team and would employ their services again.”

Associate Director, APAC
 
 

Background

Polyvision produces the world’s most durable CeramicSteel surfaces. Its products span more than two billion square feet of business, education and public spaces across the globe, including architectural panels and infrastructure, whiteboard and engineered wall solutions.

 

The challenge

Polyvision’s APAC team drives revenue growth across the region and was exploring new ways to expand its business within the Chinese market. As part of a wider strategic review, Polyvision wanted to conduct market research to deepen its understanding of relevant Chinese industry trends, its competitor landscape and operational models.

 

How did Crayfish help?

After carefully considering Polyvision’s specific needs, Crayfish.io handpicked a professional team which carried out desk research and expert interviews to: 

  • Research the designated sector, including the channels, audience, pricing, competitors and approach
  • Research the operational model
  • Analyse the findings and assess the opportunity
  • Provide recommendations on what and how to proceed.
 

What was the outcome?

The Crayfish team managed the complete process of this comprehensive market research study, including desk research and profiling of interviewees, securing and conducting interviews, analysing data and delivering final reports. 

Polyvision gained deeper understanding of the market landscape and trends from this research. The project findings served as important sources for its strategic planning. 

 

 

What does the client say?

"Crayfish provided an excellent service in helping provide Polyvision with objective, third party data on the Chinese e-commerce sector. This has been paramount in allowing us to make sound, strategic business decisions. We would highly recommend Jane and her team and would employ their services again."

 

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