Whatever the size of your operation, there's never been a better time to develop a China strategy. Doing business with one of the world’s largest markets and richest economies is an exciting and attractive prospect. But it also presents significant challenges and can be fraught with issues.
Crayfish.io is a full service provider for better engagement with China, powered by technology. Crayfish.io provides the expertise to assist you through all your multi-lingual business needs, the connections to facilitate cross-border collaborations, and funding opportunities to bring your business to China. You choose online or offline, we deliver on your needs. Our marketplace can help you accelerate your business at your own pace, and our range of fixed price and tailored services bring speed to market as well as bettering the collaboration between Western and Chinese organisations.
Based in the UK and China, our network of bilingual Chinese experts have three distinct ways in which we can assist you:
Crayfish.io assists you through all your multi-lingual needs - translation, recruitment, business development, digital marketing, market research and insight, IP strategies and other business support. It’s people, who make businesses succeed, and we help provide the right resources for your business.
Crayfish.io facilitates cross-border collaborations. We can introduce you to partners, help you to forge Government relationships, and provide crucial training in Chinese business culture. We also share our knowledge and experience via regular China business webinars and workshops.
Crayfish.io provides a range of services around capital. As well as giving businesses and start-ups assistance with their business plans, China strategies and related fundraising pitches – and helping to support investor relations and the execution of business plans – Crayfish now also provides technology start-ups and scale-ups with early stage capital thorough the Crayfish Accelerator programme.
We are here to help you, using whichever channel suits your needs. Our combined experience of over 50 years of carrying out Chinese transactions and projects means we understand what is needed to succeed in China in an efficient way. Additionally, our understanding of both Western and Chinese business means we also know the high quality of service you require.
Known as one of leading China business experts in the UK, Ting Zhang has 25+ years experience of UK – China international business, trade and investment.
After a successful career in international trade and JV in China, Ting first came to Cambridge to study. Then in 2001, foreseeing the increasing trade with China, Ting left her career as a banker in the City of London to set up China Business Solutions which then became a highly reputable China specialist consultancies in the UK. Her clients have included hi-tech SMEs, FTSE100 corporates, top UK universities as well as UK / European government agencies and financial institutions in the US.
In recent years, with Chinese businesses going global to follow the “Chinese Dream”, Ting had been engaged by some of China’s emerging technology companies to help expand into the European market through M&A and technology partnership. She was also a China Venture Partner for Prime Ventures, a leading European VC, focusing on opportunities presented by the rapid economic growth of China.
In her continuous pursuit for a more efficient and affordable way to facilitate global trade, Ting launched Crayfish.io in 2017, the go-to platform dedicated to enabling better engagement with China powered by technology.
Ting is an experienced public speaker on China and regularly writes on various aspects of doing business with China as well as Chinese investment into UK.
Joy is a bilingual and entrepreneurial business development professional, specialising in the Chinese and UK markets, with over 15 years’ experience across a number of industries including education, finance, football, digital technology and logistics. She has a proven track record, working with companies to enable them to develop their business in either the UK or Chinese market, unlocking opportunities to drive sales and international growth. She has demonstrated excellent communication skills, with an extensive network acquired from working with a series of shareholders, government officials, senior management teams and high-profile clients. She is also very experienced in managing the delivery of large scale projects and leading global teams of 100+.
Katie Lee has over thirty years’ experience of working with China both in the private and public sector. Having run the Great Britain China Centre, the leading UK organisation facilitating effective dialogue with Chinese government, society and business, Katie went on to join the Foreign & Commonwealth Office as Strategic Relations Director in the British Embassy, Beijing. Katie then returned to UKTI to manage and promote relations with Chinese investors into the UK including establishing the London office for a Chinese investment company. Until recently she was interim Chief Operating Officer for a business advisory focusing on China.
Katie continues to help entities in both the private and public sector develop and manage strategic relations with commercial and government interests, understand the Chinese context and deliver success. Katie also sits on the board of the China Britain Business Council, and the China Association, and until recently was a Board member of the China Policy Institute, University of Nottingham.
Chris, a qualified Chartered Accountant, has over 20 years’ experience in key finance roles, from small start-ups through to a FTSE 250 listed company.
After his qualification with PricewaterhouseCoopers, he spent five years with UbiNetics (a PA Consulting spin out company) where he played a key role in the successful sale of the business in 2005 to Aeroflex Inc. and Cambridge Silicon Radio (CSR). After two years with Greene King plc, Chris then took on the role of VP of Finance and Head of Project Management at ip.access Ltd before joining Enecsys Limited as Finance Director, where he played a pivotal role in the raising of $41m Series B financing. After assisting in the sale of Qype Ltd to Yelp Inc. in October 2012, Chris then took on the CFO role at Zinwave, a global company advancing in-building wireless coverage. Zinwave was subsequently acquired by McWane, Inc. His next position was at Abcodia, and since January 2017 he has maintained that role while building a portfolio of other CFO roles, predominantly in the healthcare industry.
Shane Xinkun Wang, a hands-on Technology and Product Director, has more than 15 years’ software development experience in customer analytics, b2b information services, business travelling and project management.
After obtaining his Master’s degree in computer science from Birmingham University, Shane started his career as a researcher for early internet projects in City and Brunel Universities. After four years, he joined the software development function in Projxsoft (project management software for UK councils), then HRG (business travel management).
His recent career was in ICIS (RELX group, FTSE 100), where he started as a senior software developer. There, he was promoted to development team lead, then development manager, leading and collaborating development projects with outsourcing partners (China and India), key business stakeholders (UK and China), business analysts, testers, developers, and the customer insight team. In the past three years, he took on a new challenge – to build a customer analytics product from scratch. This has become a critical data- driven decision tool, bringing in millions in extra revenue and delivering extra value to customers.
Shane is passionate about Big Data, Machine Learning (Google AI), Data Visualisation (Tableau), Data Transformation (Alteryx) and Growth Hacking. He is a natural storyteller and problem solver.
The father of three energetic daughters, he enjoys travelling around world with them.
Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China.
Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.
Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced ecommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.
Jiao is a captivating and informed speaker in both Chinese and English, and has featured on BBC World Service and has presented at events run by CBBC, Cambridge Network, and UKIE.
Expertise: Chinese business communication, business/marketing strategy, customer insights, ecommerce, digital marketing, branding, financial reporting, product development, culture understanding.
Yinan is one of the rare breeds of Chinese and English law dual-qualified lawyers working in London. Having spent nearly 20 years advising large international players, Yinan is now focusing on helping “companies of the future” grow and succeed.
Educated in China and the UK, Yinan started her career at King & Wood Mallesons in Shanghai helping multinationals enter the Chinese market. She then spent 10 years with Clifford Chance (8 in London and 2 in Tokyo) where she advised the growing Chinese business community on their endeavour to grow in the European market along with the big banks and corporates. Yinan was then invited to join SAFE’s European investment arm (Gingko Tree Investment Ltd) as co-general counsel responsible for acquisitions and joint ventures across Europe. Most recently, she served as the CLO and partner at DealGlobe, a fintech company providing tech enabled solution on China cross-border M&A. She is also an angel investor, strategic adviser and mentor for a portfolio of startups.
Yinan feels passionate about technology and innovation and she very much enjoy being the strategic, legal and “whatever the board needs me to be” adviser to growth companies to help them get to the next level, fast!
Connie, a fellow of Chartered Accountant, has 15+ years’ experience in key finance management roles, mainly from FTSE 250 listed companies and large corporates.
After joining Anderson and qualified with Deloitte Audit Division., she spent 6 years in Internal audit and financial reporting with MedImmune Ltd (subsidiary of AstraZeneca) where she played a key role in swiftly transiting the Antibody Technology Plc into MedImmune Ltd. Connie later took on the role of Financial Controller with Cambridge University Press in Journals and Education divisions respectively, managing the day to day running of the finance function and set up many key business processes, policies and reporting modules, successfully acquired a group of Australia based publishing journals. The most recent corporate role she took on was with the Inca Digital Printers where she was a financial controller as well as a business partner, played a key role in the management team, engaging and providing solutions in shaping company-wide projects and operational modules.
Terry has over 25 years of experience in the Asia capital market specialising in IPO, fund raising, investor relations, finance and corporate restructure. He also possessed world class professional experience through his managerial role with Ernst & Young Hong Kong after he gained his qualification as a Chartered Accountant in England and Wales in London. In particular, Terry was the director and CFO of a listed company* in the Main Board of Hong Kong Stock Exchange for over 10 years. During that period, Terry has won over 100 awards for the listed company and personal awards which includes: Best Listed Company Executive Director, Best CFO, Best Investor Relations, Best Corporate Governance Listed Company, Best Value for Shareholders and Best Listed Company Annual Report. Terry has extensive network resources in the PRC and Hong Kong SAR and now acting as Corporate Strategy Advisor for various companies.
*Xtep International Holdings Limited - one of the top sportswear brands in the PRC. IPO market capitalisation in 2008 exceed US$1 billion.
Qin is the founder of the QED Education Group, promoting mutually beneficial business relationships and economic growth in the UK and China.
The first and only British Diplomat born in China, Qin worked as a UK government trade and investment professional and diplomat for 16 years in China and London. Her most recent role was leading the UK Education supply chain interest for China and Hong Kong at the Department for International Trade. Building on her long experience in government, she continues to develop close cultural relationships and facilitate successful UK-China trade agreements and is passionate about finding new ways to facilitate business opportunities to China.
Qin began her civil service career in 2000 in the Home Office’s Commercial and Procurement Unit. She joined the Department for International Trade HQ (formerly UKTI) in 2003 as China Market Unit Manager, responsible for developing UK-China trade through UK government initiatives, in collaboration with other government departments, industry associations and businesses. From 2004 to 2008 Qin led on all business programmes for UK Prime Ministers’ China visits. From 2008 to 2015, when she was posted in China as a diplomat, she developed and implemented UKTI China technology strategies.
With her extensive knowledge and understanding of Chinese culture, business environment and etiquette, Qin has advised hundreds of British businesses on their China strategies and market opportunities, providing invaluable expertise and insight on governmental policies affecting education trade with China, and guidance on operating in a highly unique context.
Nat Wei is the first British-born person of Chinese origin to have become a member of the House of Lords.
Lord Wei is the founding and former partner of the Shaftesbury Partnership, a member of the founding team of Teach First and a former adviser at Absolute Return For Kids. He is a former fellow of the Young Foundation and a World Economic Forum Young Global Leader.
With insight and deep experience in technology, innovation, management consulting, venture capital and social enterprises, he is passionate about building enterprises with China and brings a shared vision for helping more UK SMEs to trade with China.
Linda Jiang is a strategy, business development and product management expert. She has a proven track record in building developer ecosystems and data driven products to international market. Linda co-founded UMENG, the largest mobile big data and advertising platform in China (acquired by Alibaba). She previously worked for Samsung Mobile UK and CGI Europe. She is bilingual in English and Chinese and is a specialist in China business expansion.
Dr Jonathan Milner, co-founder and currently Deputy Chairman of Abcam plc, is an experienced entrepreneur and investor and is passionate about supporting UK healthcare and high-tech start-ups. He has provided considerable investment and support to over 30 companies and has assisted three technology companies to IPO on AIM. In 1998, he identified the market opportunity for supplying high-quality antibodies to support protein interaction studies and founded Abcam with David Cleevely and Professor Tony Kouzarides.
Jonathan is currently Chairman of Axol Bioscience, Cambridge Allergy Therapy Limited and PhoreMost Limited and a non-executive director of Horizon Discovery, Frontier Developments, Syndicate Room Limited and GeoSpock Limited. He also sits on the advisory boards of Desktop Genetics Ltd, Repositive Ltd, HealX Limited and Definigen Ltd. In addition, he co-founded the Milner Institute for Evolution at the University of Bath.
Peng Zhi has over 15 years’ experience in Chinese technology market investment, from start-up businesses to early stage grown. She worked for Microsoft R&D and gained investment experience with London based VCs and Angel technology funds.
She holds an MPhil Industrial Systems, Manufacture and Management (ISMM) from the University of Cambridge.
Dr David Cleevely is the Chair of Advisory Council, Centre for Science & Policy at the University of Cambridge. As a serial entrepreneur, he has invested in over 35 companies and is co-founder and Chairman of five of them, including the award-winning restaurant “Bocca di Lupo”. He is the Chairman of CRFS, which he co-founded in July 2007, and Chairman of the Raspberry Pi Foundation and the Cambridge Science Centre, as well as being an Ambassador of the Cambridge Humanitarian Centre.
He was the founder and former Chairman of telecoms consultancy Analysys (acquired by Datatec International in 2004). In1998, he co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was its Chairman until 2009.
He has been a prime mover behind Cambridge Network, co-founder of Cambridge Wireless, co-founder and Chairman of Cambridge Angels and is a member of the IET Communications Policy Panel. He is a Fellow of the Royal Academy of Engineering and the IET.
Arriving in the UK almost 30 year ago, Laura has built her own successful business in the EFL industry and now runs the Cambridge Centre for Languages. She has also considerable experience and connections in China, Turkey, Spain and Italy through her work. Laura is keen to see Crayfish providing more real life work opportunities and educational benefits for young Chinese talent who have overcome many challenges to come study in the UK.