About Crayfish.io


We are the go-to digital platform providing quality, value-for-money online business services supporting companies engaging with cross border trade, with a focus on China.

Our 24/7 online e-commerce site aims to support the businesses that are often under-served and over-charged. We offer them access to a comprehensive range of easily accessible vetted services to suit all budgets, with secure payment, online project management, fast delivery and no hidden charges.

Services cover all business areas from doing B2B marketing and sourcing to setting up an office and recruiting staff - all designed to equip your business and help you overcome the challenges associated with cross-border working.

Our Values - We are:

  • Innovative: Our innovative digital platform provides easily accessible online services to support your business venture.
  • Dedicated: We are committed to helping make cross-border collaboration a success for international businesses.
  • Passionate: Our experience of connecting the East with the West helps our clients to flourish in new markets.
  • Reliable:  All of our services and providers are vetted and backed by the guaranteed Crayfish 100% Quality Assurance.

The Crayfish.io Team

  • Known as one of leading China business experts in the UK, Ting Zhang has 25+ years experience of UK – China international business, trade and investment. 

    After a successful career in international trade and JV in China, Ting first came to Cambridge to study. Then in 2001, foreseeing the increasing trade with China, Ting left her career as a banker in the City of London to set up China Business Solutions which then became a highly reputable China specialist consultancies in the UK. Her clients have included hi-tech SMEs, FTSE100 corporates, top UK universities as well as UK / European government agencies and financial institutions in the US. 

    In recent years, with Chinese businesses going global to follow the “Chinese Dream”, Ting had been engaged by some of China’s emerging technology companies to help expand into the European market through M&A and technology partnership. She was also a China Venture Partner for Prime Ventures, a leading European VC, focusing on opportunities presented by the rapid economic growth of China.

    In her continuous pursuit for a more efficient and affordable way to facilitate global trade, Ting launched Crayfish.io in 2017, the go-to platform dedicated to enabling better engagement with China powered by technology. 

    In July 2020, Ting was named in the prestigious "Most Influential Women in UK Tech" 2020 list by ComputerWeekly.com magazine.

    Ting is an experienced public speaker on China and regularly writes on various aspects of doing business with China as well as Chinese investment into UK.

  • Yinan is one of the rare breeds of Chinese and English law dual-qualified lawyers working in London. Having spent nearly 20 years advising large international players, Yinan is now focusing on helping “companies of the future” grow and succeed.

    Educated in China and the UK, Yinan started her career at King & Wood Mallesons in Shanghai helping multinationals enter the Chinese market. She then spent 10 years with Clifford Chance (8 in London and 2 in Tokyo) where she advised the growing Chinese business community on their endeavour to grow in the European market along with the big banks and corporates. Yinan was then invited to join SAFE’s European investment arm (Gingko Tree Investment Ltd) as co-general counsel responsible for acquisitions and joint ventures across Europe. Most recently, she served as the CLO and partner at DealGlobe, a fintech company providing tech enabled solution on China cross-border M&A. She is also an angel investor, strategic adviser and mentor for a portfolio of startups.

    Yinan feels passionate about technology and innovation and she very much enjoy being the strategic, legal and “whatever the board needs me to be” adviser to growth companies to help them get to the next level, fast!

  • Juho is our China expert currently based in Finland. He works for our Nordic & European market development, as well as other markets beyond UK.

    He has nearly 20 years of experience in the fields of technological innovation and international business. Having spent many years in China, he divided time between Beijing, Shanghai, Shenzhen and other major cities. He has collected multidisciplinary business insights (and languages, including Chinese) also from other countries in Asia and Europe, plus USA.

    Having worked in a variety of roles in government, startup company, university and entrepreneurship, he possesses a rich understanding of different business perspectives and needs.
    His education includes two graduate degrees – in business and cultural studies - and a stint in engineering.

  • Jiao Li is Co-Founder of Crayfish.io, the leading multi-platform service provider offering expertise, connections and capital to enable businesses to achieve better engagement with China.

    Jiao joined Crayfish.io as the co-founder in 2018 and has led the marketing, sales, platform and product development for the company. She also assists clients with their China-related research, strategy development and marketing initiatives.

    Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced ecommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.

    Jiao is a captivating and informed speaker in both Chinese and English, and has featured on BBC World Service and has presented at events run by CBBC, Cambridge Network, and UKIE.

    Expertise: Chinese business communication, business/marketing strategy, customer insights, ecommerce, digital marketing, branding, financial reporting, product development, culture understanding. 

  • Jane has 18 years’ experience in strategy, business development and international trade, with proven track records of driving product portfolio development, managing strategic partnerships, and delivering substantial revenue growth.

    Jane worked at various roles in international companies, SMEs and start-ups in China and the UK. She managed the whole business cycle with hands-on knowledge of both the east and the west markets. Having worked in the most rapid changing industries, education, publishing and international trade, Jane embraces technology, she can explore underlying strengths and apply emerging industrial trends into actionable plans.

  • Shane Xinkun Wang, a hands-on Technology and Product Director, has more than 15 years’ software development experience in customer analytics, b2b information services, business travelling and project management.

    After obtaining his Master’s degree in computer science from Birmingham University, Shane started his career as a researcher for early internet projects in City and Brunel Universities. After four years, he joined the software development function in Projxsoft (project management software for UK councils), then HRG (business travel management).

    His recent career was in ICIS (RELX group, FTSE 100), where he started as a senior software developer. There, he was promoted to development team lead, then development manager, leading and collaborating development projects with outsourcing partners (China and India), key business stakeholders (UK and China), business analysts, testers, developers, and the customer insight team. In the past three years, he took on a new challenge – to build a customer analytics product from scratch. This has become a critical data- driven decision tool, bringing in millions in extra revenue and delivering extra value to customers.

    Shane is passionate about Big Data, Machine Learning (Google AI), Data Visualisation (Tableau), Data Transformation (Alteryx) and Growth Hacking. He is a natural storyteller and problem solver.

    The father of three energetic daughters, he enjoys travelling around world with them.


  • Terry has over 30 years of experience in finance and capital market specialising in IPO, fund raising, investor relations, corporate restructuring and strategy advisory. He also possessed world class professional experience through his managerial role with Ernst & Young Hong Kong after he gained his qualification as a Chartered Accountant in England and Wales in London. In particular, Terry was the director and CFO of a listed company* in the Main Board of Hong Kong Stock Exchange for over 10 years. During that period, Terry has won over 100 awards for the listed company and personal awards which includes: Best Listed Company Executive Director, Best CFO, Best Investor Relations, Best Corporate Governance Listed Company, Best Value for Shareholders and Best Listed Company Annual Report. Terry has extensive network resources in the PRC and Hong Kong SAR and now acting as Corporate Strategy Advisor for various companies.

    *Xtep International Holdings Limited - one of the top sportswear brands in the PRC. IPO market capitalisation in 2008 exceed US$1 billion.

  • Qin is the founder of the QED Education Group, promoting mutually beneficial business relationships and economic growth in the UK and China.

    The first and only British Diplomat born in China, Qin worked as a UK government trade and investment professional and diplomat for 16 years in China and London. Her most recent role was leading the UK Education supply chain interest for China and Hong Kong at the Department for International Trade. Building on her long experience in government, she continues to develop close cultural relationships and facilitate successful UK-China trade agreements and is passionate about finding new ways to facilitate business opportunities to China.

    Qin began her civil service career in 2000 in the Home Office’s Commercial and Procurement Unit. She joined the Department for International Trade HQ (formerly UKTI) in 2003 as China Market Unit Manager, responsible for developing UK-China trade through UK government initiatives, in collaboration with other government departments, industry associations and businesses. From 2004 to 2008 Qin led on all business programmes for UK Prime Ministers’ China visits. From 2008 to 2015, when she was posted in China as a diplomat, she developed and implemented UKTI China technology strategies.

    With her extensive knowledge and understanding of Chinese culture, business environment and etiquette, Qin has advised hundreds of British businesses on their China strategies and market opportunities, providing invaluable expertise and insight on governmental policies affecting education trade with China, and guidance on operating in a highly unique context.

  • Nat Wei is the first British-born person of Chinese origin to have become a member of the House of Lords.

    Lord Wei is the founding and former partner of the Shaftesbury Partnership, a member of the founding team of Teach First and a former adviser at Absolute Return For Kids. He is a former fellow of the Young Foundation and a World Economic Forum Young Global Leader.

    With insight and deep experience in technology, innovation, management consulting, venture capital and social enterprises, he is passionate about building enterprises with China and brings a shared vision for helping more UK SMEs to trade with China.

  • Linda Jiang is a strategy, business development and product management expert. She has a proven track record in building developer ecosystems and data driven products to international market. Linda co-founded UMENG, the largest mobile big data and advertising platform in China (acquired by Alibaba). She previously worked for Samsung Mobile UK and CGI Europe. She is bilingual in English and Chinese and is a specialist in China business expansion.


  • Dr Jonathan Milner, co-founder and currently Deputy Chairman of Abcam plc, is an experienced entrepreneur and investor and is passionate about supporting UK healthcare and high-tech start-ups. He has provided considerable investment and support to over 30 companies and has assisted three technology companies to IPO on AIM. In 1998, he identified the market opportunity for supplying high-quality antibodies to support protein interaction studies and founded Abcam with David Cleevely and Professor Tony Kouzarides.

    Jonathan is currently Chairman of Axol Bioscience, Cambridge Allergy Therapy Limited and PhoreMost Limited and a non-executive director of Horizon Discovery, Frontier Developments, Syndicate Room Limited and GeoSpock Limited. He also sits on the advisory boards of Desktop Genetics Ltd, Repositive Ltd, HealX Limited and Definigen Ltd. In addition, he co-founded the Milner Institute for Evolution at the University of Bath.

  • Peng Zhi has over 15 years’ experience in Chinese technology market investment, from start-up businesses to early stage grown. She worked for Microsoft R&D and gained investment experience with London based VCs and Angel technology funds.

    She holds an MPhil Industrial Systems, Manufacture and Management (ISMM) from the University of Cambridge.

  • Dr David Cleevely is the Chair of Advisory Council, Centre for Science & Policy at the University of Cambridge. As a serial entrepreneur, he has invested in over 35 companies and is co-founder and Chairman of five of them, including the award-winning restaurant “Bocca di Lupo”. He is the Chairman of CRFS, which he co-founded in July 2007, and Chairman of the Raspberry Pi Foundation and the Cambridge Science Centre, as well as being an Ambassador of the Cambridge Humanitarian Centre.

    He was the founder and former Chairman of telecoms consultancy Analysys (acquired by Datatec International in 2004). In1998, he co-founded the web based antibody company Abcam (ABC.L) with Jonathan Milner and was its Chairman until 2009.

    He has been a prime mover behind Cambridge Network, co-founder of Cambridge Wireless, co-founder and Chairman of Cambridge Angels and is a member of the IET Communications Policy Panel. He is a Fellow of the Royal Academy of Engineering and the IET.

  • Arriving in the UK almost 30 year ago, Laura has built her own successful business in the EFL industry and now runs the Cambridge Centre for Languages. She has also considerable experience and connections in China, Turkey, Spain and Italy through her work.  Laura is keen to see Crayfish providing more real life work opportunities and educational benefits for young Chinese talent who have overcome many challenges to come study in the UK.


Our Service Areas

Crayfish.io is in a unique position to provide the expertise, connections and access to capital to assist you through your business needs during these difficult times. You choose, we deliver.

Expert Plus

Expertise +

Expert Plus
  • China Entry
  • Market Research
  • Translation
  • Legal & IP
  • Marketing
  • Recruitment & HR
  • Supply Chain
Expert Plus

Connections +

Expert Plus
  • Partner Engagement
  • Government Relationship
  • China Webinars & Events
  • Training & Advisory
Expert Plus

Capital +

Expert Plus
  • Crayfish Accelerator
  • Financing & Investors
  • Corporate Strategy Planning