No matter you are in B2B or B2C business, WeChat is one of the best tools for you to reach your target audiences in China. It has grown into a very popular social media network in China, the so called ‘Super App’. This is not just because of its 1.1 billion users worldwide, but also because WeChat has many more functions integrated, like WeChat Pay, WeChat Store, Moments, and Mini-programme etc.
In this crash course, you will learn everything about the WeChat from the basics to more advanced tools that help you reach out and engage with the right audience in order to grow your business in China. We will also bring in a Tencent insider for his insights and advice to businesses in 2020.
[Video Recording] Part One: WeChat Marketing with Insights from Tencent Insider
Speaker: Jiao Li, Moses Mao
Joined by Tencent senior product manager from China, we will focus on how to grow your digital presence through WeChat marketing. In this course, you will learn:
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