Maintaining and updating your trademarks and their information with the Chinese Trademark Office is an important part of your IP portfolio management. f the name or address of your business changes while you own trademarks, it is important to update the records to maintain your ownership and avoid future disputes. Neglecting to update your registration with new name or address may lead to prolonged and costly processes to prove the ownership of your mark down the road. Changing the name or address on a registered mark is not a complicated process, but it can only be filed by a registered trademark agency in China. All that's needed is your updated information and business certificate, and we file the change with the Trademark Office.
Filing a change of name or address application for one trademark
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If your business name or address changes and this is not reflected on your trademark registration certificate, it may further complicate any future issues regarding your mark, for example during customs processes. If someone files for non-use cancellation against your mark, for example, it may be difficult to prove true ownership of your mark and thus protect it against cancellation. Updating your information is quite easy and we recommend filing the application as soon as you can to keep your trademark portfolio up to date.