Market Overview (Desk Research)

Market Overview (Desk Research)

Why is it essential to do market research in China?

Given the size, complexity and rapidly changing nature of the Chinese market, it is all the more important to develop a clear understanding before making hasty decisions. However, the Chinese market is also notoriously opaque, with limited published data and much of this misleading. So how does one effectively undertake market research, all the harder when based overseas?

Our ‘Market Research’ service offers a solution. Put simply, with us liaising with you in the UK and an experienced China-based team working through a proven rigorous process in China, an expert team will gather the necessary data and apply its deep market expertise and analytical capabilities to turn data into critical break-thru insights.

What are the benefits?

  • Experience: research based on in-house developed rigorous proven methodologies to data gathering, and extensive databases to support this, across countless sectors and research methodologies tailored to individual clients’ needs.  
  • Insight: data is turned into actionable insights via expert synthesis, and analysis, conducted by seasoned China-focused management consultants rather than simply researchers. 
  • On the Ground: research is run on the ground in China while we are there for you in the UK.
  • Fast, Hassle-free and Cost-effective: designed to your needs.

What's included in the package?

Service includes:

  • Finalisation of research brief (typically up to 5 key questions)
  • Desk research of published open sources in English & Chinese
  • Synthesis, analysis
  • Report preparation



  • Report in Microsoft Word or Microsoft PowerPoint at Client's discretion
  • Estimated turn-around time: 2 working weeks



Does not include out of pocket expenses

Why standard services?


No hidden charges


Top 3% of our providers


Streamlined process


30% cost savings

Any questions, please contact us directly

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