Market Research: Interview-based Research

Market Research: Interview-based Research

Why is it essential to do market research in China?

Given the size, complexity and rapidly changing nature of the Chinese market, it is all the more important to develop a clear understanding before making hasty decisions. However, the Chinese market is also notoriously opaque, with limited published data and much of this misleading. So how does one effectively undertake market research, all the harder when based overseas?

Our ‘Market Research’ service offers a solution. Put simply, with us liaising with you in the UK and an experienced China-based team working through a proven rigorous process in China, an expert team will gather the necessary data and apply its deep market expertise and analytical capabilities to turn data into critical break-thru insights.  

What are the benefits?

  • Experience: research based on in-house developed rigorous proven methodologies to data gathering, and extensive databases to support this, across countless sectors and research methodologies tailored to individual clients’ needs.  
  • Insight: data is turned into actionable insights via expert synthesis, and analysis, conducted by seasoned China-focused management consultants rather than simply researchers. 
  • On the Ground: research is run on the ground in China while we are there for you in the UK. 
  • Fast, Hassle-free and Cost-effective: designed to your needs.

What's included in the package?

  • Finalisation of research brief (typically up to 5 key questions) and profile of the types of sources to be interviewed (e.g.: consumers, customers, competitors, industry experts, suppliers & partners, etc...)
  • Preparation of discussion guide
  • Identifying well-placed subject matter experts, securing interviews, conducting interviews in Chinese, interview write-up
  • Synthesis, analysis & triangulation
  • Report preparation



  • Report in Microsoft Word or Microsoft PowerPoint at Client's discretion
  • Estimated turn-around time: 2-3 working weeks
  • Quotation is for 5 interviews -if multiples of this are required, multiply fee accordingly



Does not include out of pocket expenses



No hidden charge


Top 3% of our provider


Streamlined process


30% cost saving

Any questions, please contact us directly

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