WeChat is now China’s biggest multi-purpose social media platform. With 1 billion active users monthly, WeChat is THE platform used by Chinese customers to follow and interact with their favourite brands. Creating a WeChat Overseas official account is essential for any brands who would like to engage with the Chinese market.
Your WeChat overseas official account can act as a complete brand hub to:
We can help you create your WeChat overseas account using your own business licence. You will have full control of the account and can post weekly to engage with your target audience in China. With this type of service account, you could do much more than just posting. You will have access to much of the full range of functions available through the WeChat platform such as taking payments, setting up mini-programmes or using WeChat coupons.
You will have a WeChat official overseas account that has been properly set up and verified, linked to your own business licence.
Tencent verification fee ($99) is included in the package.
Click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the service provider or agency who delivers your work, minus our commission.
Once your payment is successful, one of our pre-selected delivery partners will be in touch with you within one working day to start your project and deliver the work back to you within the agreed timeframe.
All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described. If you are not happy with the quality of deliverables, please let us know and we will either help the project team improve the work, or refund your payment. Please refer to our Terms of Service for details.
The service was fantastic! Response to questions was fast and very helpful. I recommend it with no doubts.
This service is great! The provider is always ready to answer all my questions, and very helpful. Would recommend it with no doubts.
If you don’t have a business licence in China, you are advised to open an overseas official account.
It is possible to open a domestic account via a locally registered business (the so-called “third-party account”). Essentially, they will use their licence to register for you. The account can be in your brand name, but you won’t be the account owner.
The key difference between the domestic third-party account and the overseas WeChat account is that a foreign company will own the account outright if it opens an overseas account, which will help protect your brand and avoid future conflict.
The functions of the two accounts are very similar, although some non-essential functions have not been activated for overseas accounts, such as a tailored welcome message.
*Currently, the only type of official WeChat account for a foreign business not having a Chinese business licence is the Service Account.
The full list will be provided upon your purchase of the service.
The Subscription account enables you to post more frequently (daily), while the Service account only allows you to post four times a month. However, notifications for any updates on Service accounts will appear directly in a user’s conversation log, while the posts from a Subscription account are limited in a subscription folder without any visible notifications on WeChat’s main operation panel.
Furthermore, many of WeChat’s unique features, such as CRM and custom menus, are only available to Service accounts.
In general, if your product offering is content-centred (e.g. media, key opinion leaders (KOLs), newspapers and magazines etc.), you should go for the Subscription account. In other cases, especially when you run an e-commerce business, we would suggest that you go for a Service account.
Crayfish.io would recommend that you verify your WeChat account because only verified accounts can have access to more advanced WeChat platform features such as WeChat pay, mini-programmes, user geo-location, surveys and more. Verifying your WeChat Official Account also allows your followers to trust that they are dealing with a genuine company.
Your marketing copy re-written in Chinese
Creation of a unique brand name in Chinese combining your brand essence with our cultural insights
Have a professional team define your communication objectives and run the account for you
Create a Tencent Video account to broadcast your video content to the Chinese audience