Traditional methods of Business to Business (“B2B”) marketing usually involve direct and in-person methods such as attending exhibitions, cold calling, building channel partners, and hosting offline events. However, for China, which is now transforming into the world’s most digitised economy, doing marketing in a digital way is essential for all B2B companies.
You must have a good understanding of China’s complex online media landscape as well as your Chinese customer’s buying behaviours across various platforms. As you can imagine, this isn’t something you can just pull off using an ad hoc approach. Building a multi-level digital marketing strategy for your Chinese market requires research, planning, creativity, testing and measurement. By investing in a complete marketing strategy, your business will be able to successfully reach and develop a strong foothold in the Chinese market.
Based on “light” market research and a review of your overall strategy including the APAC region, our Chinese digital marketing specialists will create a localised digital marketing strategy for the Chinese market.
A comprehensive tailored B2B marketing strategy document will be delivered to you, including:
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After creating the strategy, we suggest building and implementing your marketing plan using a more agile methodology involving consistent testing to constantly improve your workflow. We also recommend that you break down the plan into different tasks and prioritise the important ones.
If your marketing resources are limited, Crayfish.io can also help you with the execution of your digital marketing strategy. Our popular services include: Website localisation, WeChat account set up, WeChat monthly management, SEO management and more.
The market research will cover the essential areas of developing a solid marketing strategy. It includes: competitive analysis, keyword research on Baidu, and target audience analysis (channels & content).