Traditional methods of Business to Business (“B2B”) marketing usually involve direct and in-person methods such as attending exhibitions, cold calling, building channel partners, and hosting offline events. However, for B2B marketing in China, which is now transforming into the world’s most digitised economy, doing marketing in a digital way is essential for all B2B companies.
You must have a good understanding of China’s complex online media landscape as well as your Chinese customer’s buying behaviours across various platforms. As you can imagine, this isn’t something you can just pull off using an ad hoc approach. Building a multi-level digital marketing strategy for your Chinese market requires research, planning, creativity, testing and measurement. By investing in a complete marketing strategy, your business will be able to successfully reach and develop a strong foothold in the Chinese market.
Based on “light” market research and a review of your overall strategy including the APAC region, our Chinese digital marketing specialists will create a localised digital marketing strategy for the Chinese market.
A light but tailored B2B digital marketing strategy document will be delivered to you, including:
• Brand proposition in China & your USP
• Content Strategy (taking into consideration your current content plan across social media channels)
• Channel Strategy
• Promotion Strategy
• Implementation Plan
Click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the service provider or agency who delivers your work, minus our commission.
Once your payment is successful, one of our pre-selected delivery partners will be in touch with you within one working day to start your project and deliver the work back to you within the agreed timeframe.
All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described. If you are not happy with the quality of deliverables, please let us know and we will either help the project team improve the work, or refund your payment. Please refer to our Terms of Service for details.
After creating the strategy, we suggest building and implementing your marketing plan using a more agile methodology involving consistent testing to constantly improve your workflow. We also recommend that you break down the plan into different tasks and prioritise the important ones.
If your marketing resources are limited, Crayfish.io can also help you with the execution of your digital marketing strategy. Our popular services include: Website localisation, WeChat account set up, WeChat monthly management, SEO management and more.
The market research will cover the essential areas of developing a solid marketing strategy. It includes: competitive analysis, keyword research on Baidu, and target audience analysis (channels & content).
Continuously monitoring and improving your Chinese website SEO performance
Your marketing copy re-written in Chinese
Designing and developing a culturally adaptive Chinese version of your website for better user experience
Creation of a unique brand name in Chinese combining your brand essence with our cultural insights
Get your WeChat overseas account created and verified
Localised bespoke flyer to help you attract Chinese customers
Create a Tencent Video account to broadcast your video content to the Chinese audience