To increase your brand awareness in the massive Chinese market, online PR is still one of the most powerful and effective ways to tell your story and message to Chinese customers through those well-read and trusted online media platforms. The key to successful online coverage is to pitch your Chinese press release to and secure publishing on one of the largest Chinese mainstream media platforms, e.g. Tencent.com, Sina.com, etc. You will also need to tailor the online media targets according to your sector focus – e.g. property, lifestyle, travel, business, finance, investment, etc.
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