Douyin (Chinese version of Tiktok) is China’s fastest-growing short video app and has won the hearts of China’s youngest online population. As of Q1 2021, Douyin reached the milestone of 600 million average daily active users (DAUs) which is almost half of China’s online population. It creates a bridge between your business and the younger generation, Douyin video marketing is a must if you aim to target the Chinese Gen Z. Douyin has developed into a mature social e-commerce platform in less than four years. With just three clicks, users can buy a product featured in a video. Luxury brands such as Dior and Lancôme have set up Douyin channels to feature their products. Cities have official accounts to share promotional videos, on which users can tap for location and contact information. Restaurants and hotels use this app to give viewers a virtual tour and coupons for the establishments.
Your Douyin Business Account will be set up.
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The account name of a verified business account is protected, so there is no risk of another account sharing the same name. Your brand’s account will also be displayed at the top of the search results. You can also include your contact details in the account description, e.g. email, phone number and website link. In addition, a business account comes with comprehensive data analytics tools.
Have a professional team define your communication objectives and run the account for you
Create a Tencent Video account to broadcast your video content to the Chinese audience
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