Social listening (or social media listening) enables you to track and use social media platforms to find mentions and conversations related to your brand, competitors and market. Having this insight about Chinese consumers will help you decide what action to take next and address local customer concerns quickly.
It’s a very cost-effective tool to:
This service combines the automated work from Chinese social media listening platforms and human effort to review and analyse the data collected retroactively (social media activities of a past period). It is delivered in 3 steps:
You can click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the freelancer or agency who delivers your work minus our commission.
Once your payment is successful one of our pre-selected delivery partners will be in touch with you within one working day to start working and deliver the work back to you within the timeframe.
All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described, but if you are not happy with the quality of deliverables, you can let us know we will either help the project team improve work, or refund your payment. Please refer to 04.2 section in our Terms of Service for details.
Social listening offers a direct and cost-efficient approach to understanding your consumers but it might not be enough to get a full understanding of their perceptions of your brand or product. Crayfish.io advises you to combine social listening with other research methods for a more comprehensive view.
For example, you can combine a focus group with social listening to get a deeper understanding of the consumer’s behaviour and attitudes.