Social listening (or social media listening) enables you to track and use social media platforms to find mentions and conversations related to your brand, competitors and market. Having this insight about Chinese consumers will help you decide what action to take next and address local customer concerns quickly.
It’s a very cost-effective tool to:
This service combines the automated work from Chinese social media listening platforms and human effort to review and analyse the data collected retroactively (social media activities of a past period). It is delivered in 3 steps:
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Social listening offers a direct and cost-efficient approach to understanding your consumers but it might not be enough to get a full understanding of their perceptions of your brand or product. Crayfish.io advises you to combine social listening with other research methods for a more comprehensive view.
For example, you can combine a focus group with social listening to get a deeper understanding of the consumer’s behaviour and attitudes.
Identifying and assessing the feasibility of the Chinese market from published sources
Recruiting suitable participants and conducting focus group research
Securing and conducting interviews with industry experts to form reliable insights
Opening Cross-border eCommerce shop on Chinese platforms