Market Research: Social Listening

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Deliverables

  • Delivered within 3-4 working weeks
  • A written report
  • Various social platforms covered
  • Quality guaranteed
£19.00

£1950.00

How does social media listening help your brand in China?

Social listening (or social media listening) enables you to track and use social media platforms to find mentions and conversations related to your brand, competitors and market. Having this insight about Chinese consumers will help you decide what action to take next and address local customer concerns quickly.

It’s a very cost-effective tool to:

  • ●    Understand what your Chinese customers are talking about you and your competitors.
  • ●    Learn what your target audience thinks about your category and brand
  • ●    Measure and maximise the success of your digital marketing campaigns in China

 

Deliverables:

This service combines the automated work from Chinese social media listening platforms and human effort to review and analyse the data collected retroactively (social media activities of a past period). It is delivered in 3 steps:

  1. Identifying key words: Not only will we cover your brand & product keywords, but also industry and competitor keywords.
  2. Obtaining Data: Depending on your industry, social activities will be observed on various websites such as WeChat, Weibo, Red (Xiaohongshu), Baidu Zhidao, Zhihu, Douban, and Dazhong Dianping for Mainland China.
  3. Analysis of Results: Once the data is collected, the findings will be assessed and interpreted before a final report is delivered to you.

 

How the project is delivered

  • 1. Purchase

    You can click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the freelancer or agency who delivers your work minus our commission.

  • 2. Work & delivery

    Once your payment is successful one of our pre-selected delivery partners will be in touch with you within one working day to start working and deliver the work back to you within the timeframe.

  • 3. Quality guarantee

    All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described, but if you are not happy with the quality of deliverables, you can let us know we will either help the project team improve work, or refund your payment. Please refer to 04.2 section in our Terms of Service for details.

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FAQ

Social listening offers a direct and cost-efficient approach to understanding your consumers but it might not be enough to get a full understanding of their perceptions of your brand or product. Crayfish.io advises you to combine social listening with other research methods for a more comprehensive view.

For example, you can combine a focus group with social listening to get a deeper understanding of the consumer’s behaviour and attitudes.