Market Research: Focus Groups

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Deliverables

  • Delivered within 2-3 working weeks
  • A report in MS PowePoint or Word format
  • One focus group included
  • Quality guaranteed
£19.00

£2650.00

What is the focus group service designed for?

The focus group service is designed to identify Chinese consumers' experience and knowledge about a particular product, service, or solution, and is an alternative to obtaining information from traditional customer surveys. Focus groups utilize a qualitative data collection method, while the participants are able to interact and feedback with actionable insights on specific topics.

This service will identify, recruit and select an effective group of consumers or customers for a research purpose and provide qualitative information to help you make the right decision.

 

Methodology:

  • ● Finalisation of research brief and participant profile upon kick-off
  • ● Designing a discussion guide in English then translated into Chinese
  • ● Recruiting participants
  • ● Conducting a focus group
  • ● Synthesis and analysis including translation of Chinese data into English
  • ● Report preparation
  • ● Draft report delivery
  • ● Feedback, one revision (if any), and final report delivery

 

Deliverables:

A report in MS PowerPoint or Word format with consolidated findings of the focus group research, detailed analysis with recommendations, as well as a Q&A session with the research team if needed.

Notes:

The service fee does not include travel and other out of pocket expenses, such as remuneration to participants and rental of a facility to host the focus group.  All such expenses will be submitted to the client for approval before the research starts. 

 

How the project is delivered

  • 1. Purchase

    Click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the service provider or agency who delivers your work, minus our commission.

  • 2. Work & delivery

    Once your payment is successful, one of our pre-selected delivery partners will be in touch with you within one working day to start your project and deliver the work back to you within the agreed timeframe.

  • 3. Quality guarantee

    All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described. If you are not happy with the quality of deliverables, please let us know and we will either help the project team improve the work, or refund your payment. Please refer to 04.2 section in our Terms of Service for details.

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