Distribution strategy -Formulation


  • A written report in MS Powerpoint
  • All data sources provided
  • Debrief call
  • Delivered within 2 weeks





Why is it important to get your distribution strategy right ?

Chinese market can often be very diverse in terms of geography and target sectors. It is a common mistake to treat it as a single market for simple distribution purposes. Many clients of ours have found it helpful to have a full assessment of the various options to engage distributors in China, before making decision on the optimal model for their specific type of business and products. Through a proven methodology and a highly qualified team, Crayfish.io can deliver you a distribution channel strategy based on discussions with you, data input from competitor benchmarking exercise, and customer coverage & needs assessment.

Scope of work:

The project team in the UK and China will work with you to identify and compare strategic options before presenting you a recommended strategy. These would include:

1. Engagement model: distributor model vs marketing and sales joint venture vs building own local marketing & sales (including support) team on the ground


● Joint venture model: what form of JV and how to structure this

● In-house model: how many of what resources where and in what structure hence preliminary budget estimate and forecast 

3.Capabilities: what capabilities are required within the preferred model


How the project is delivered

  • 1. Purchase

    Click on “buy now” and proceed to the payment page. Crayfish.io will hold the payment until the project is done to your satisfaction before releasing it to the service provider or agency who delivers your work, minus our commission.

  • 2. Work & delivery

    Once your payment is successful, one of our pre-selected delivery partners will be in touch with you within one working day to start your project and deliver the work back to you within the agreed timeframe.

  • 3. Quality guarantee

    All services purchased on this platform are guaranteed by Crayfish.io. The service will be delivered according to the scope described. If you are not happy with the quality of deliverables, please let us know and we will either help the project team improve the work, or refund your payment. Please refer to our Terms of Service for details.

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