For any business owner seeking to operate and sell their goods in China, registering a trademark in China as soon as possible is very important . China is a "first-to-file" jurisdiction, meaning that whoever registers a mark first is its rightful owner. An implication of this rule is that anyone can file a trademark, regardless of their true ownership of it, which leads to a phenomenon of "trademark squatting", where actors register marks in bad faith, preventing rightful owners from enjoying their rights. For all foreign (and domestic) clients, our first advice is to register a trademark as early as possible to prevent future legal battles and ensure smooth business operation.
This service includes complete review and handling of your submitted materials. The experienced attorney will guide you and complete registration of one trademark in one class (with up to 10 goods) on which the mark is to be used.
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Once your trademark is filed with the China Trademark Office, the office will issue a receipt of the application within 1-3 months. The mark will then undergo an examination to determine its eligibility for registration, which usually takes approximately 9 months. If the office finds no grounds for absolute refusal, the mark is then published in the weekly gazette and the general public may file an opposition. This period lasts for 3 months, after which, if no opposition is filed, the mark is registered.
Creation of a unique brand name in Chinese combining your brand essence with our cultural insights
Changing the name or address on an existing trademark registration to maintain rights
Maintain your trademark rights in China by renewing your trademark