Creating a Chinese Brand Name

Why do you need a Chinese brand / company name?

To set up in China: if you are setting up a legal entity in China, you are required to register the company name in Chinese, which this Chinese company name generator service can help you with the search and creation of the company name. 

To avoid being given a Chinese nickname by others: if your company doesn’t name your brand in Chinese, customers or partners in China may give you a convenient nickname. Consequently, such names most likely will not effectively communicate your brand’s attributes.  

Brand Protection: a unique Chinese brand name could provide better protection for your brand and trademark. China uses a “first to file” system when it comes to trademarks, meaning that the party who files for registration first gets the trademark.

Strengthen Your Positioning: a meaningful Chinese brand name can transform your brand equity in the Chinese market and add a local dimension to your brand’s identity.

Deliverables:

The English name for transcreation can be a company, brand, or product name. The delivery will include the following:

●   Creative work to produce (typically) 3 options of Chinese names for each English name
●   Notes to explain the meaning/implication of each option created
●   Notes of Pinyin to help the client pronounce the Chinese names