Managing your WeChat Official Account (Monthly)

• Create sharable & useful content
• Grow organically: Share the content with your existing contacts, publish it through your WeChat Moment, ask people to ‘wow’ you article and promote it in relevant WeChat groups. You could also put the account QR code on your website for people to follow.
• Cross-promote your account with your partners’ WeChat accounts. You could invite other WeChat accounts to share your content and promote it to their followers by giving them permission to do so through adding them to a so-called “white list” in your account admin site.
• If you go to an offline event/ exhibition, you could print out your account QR code and ask people to follow you at the event.
• WeChat also offers paid ads to attract more followers to your accounts.

Just like other social media channels, creating high-quality content on WeChat is absolutely essential and one of the most important parts of successfully running a WeChat Official Account. Content should be informative, useful, and of consistent quality to maintain your base and attract new followers. It should provide timely insights on relevant topics that add value to your audience. Help people learn about your industry by writing content on your website that answers the questions they have about the solutions you offer.  Generally, we recommend you transcreate your English social media content into Chinese.  Crayfish.io offers relevant services on the platform.