China Game Market Opportunity Evaluation

Why should you assess opportunities before introducing video games to the Chinese market?

China is one of the largest markets for the global video[tz1]  games industry. However, localizing games into Chinese or adapting a mobile version can be complex because of the cultural, linguistic and regulatory differences. Given the size and rapidly changing nature of the Chinese games market, it is important to develop a clear understanding of the market segment before investing in entering China. This market evaluation service will serve as a pre-entry audit of your video game and includes an assessment of the opportunities and challenges that may be faced in China while ensuring it meets government and industry regulations.

Deliverables:

You will receive a report which includes:

• ● Market segment overview of games in relevant categories in the Chinese market
• ● Specific challenges & opportunities that come with bringing your game to China
• ● Possible routes to market your game
• ● Chinese players’ reviews of the game or similar English language games

Note: The price is for evaluation of one video game.