China Market Research: Desk Research

How can you be well informed about the Chinese or Asian market for your products?

If you want to develop an effective Asia or China strategy,  market research is the ideal tool to help you prepare a solid foundation for your strategy and planning. With specific objectives and key questions, a desk research will gather important data and verify information from open sources, and provide credible background insights to help you understand the market landscape and competition while identifying the opportunities.

Typically, desk research contains information of (which can be tailored according to your specific requirements):

● Market overview and market size for your products or services
● Competitor analysis
● Target customers
● Stakeholders information
● Market trends

Methodology:

● Finalisation of research brief upon kick-off
● Desk research from published open sources in English & other languages
● Synthesis, analysis including translation of data into English
● Report preparation
● Draft report delivery
● Feedback, one revision if any and final report delivery

Deliverables:

You will get a Market Research report in MS PowerPoint or Word format with consolidated findings of the desk research, detailed analysis with recommendations, as well as a Q&A session with the research team if needed.  All data sources will be provided.

Notes:

This service package buys a wave of research hence a set amount of time from an Analyst conducting the research, and a Principle (i.e.: Manager) overseeing the work. As a result, there is a limit to how much can be covered within the resources covered by this package.

While the nature of questions to be addressed in the research brief can vary in the time required to address them, it is recommended to focus on 1 – 3 key questions.

If you have many questions to address, we recommend looking to highlight the priority of each of your questions within your brief, so that effort can be prioritised accordingly. We also recommend considering commissioning another such service package to cover the questions which may not be able to be covered within the first wave of research.