China Market Research: Channel Checks

What do a channel check involve and how does it help you?

Channel checking takes into account your product category and targets your main audiences to identify relevant channels or sites to visit. During such visits, research can be carried out to evaluate the market opportunity and examine distribution models in detail. You will be able to find out how competitive your products are in the Chinese market, with the pricing information and distribution terms. Such findings can then help you to formulate an estimate for your sales and to determine your channel policy.

Methodology:

• ● Finalisation of research brief including data to be gathered and channels/sites to be visited
• ● Designing data capture template in English then translated into Chinese
• ● One-day’s site visit and data capture
• ● Synthesis, analysis including translation of Chinese data into English
• ● Report preparation

Deliverables:

A report in MS PowerPoint or Word format with consolidated findings of the channel checks and site visits, detailed analysis with recommendations, as well as a Q&A session with the research team if needed. Supporting information will also be provided.

Notes:

The price assumes the visits can be carried out within one day, but the number of sites which can be visited will depend on the nature and location of the sites.

The price does not include travel and any other out of pocket expenses.