No matter if you are in B2B or B2C business, WeChat is one of the best tools for you to reach your target audiences in China. It has grown into a very popular social media network in China, the so called ‘Super App’. This is not just because of its 1.1 billion users worldwide, but also because WeChat has many more functions integrated, like WeChat Pay, WeChat Store, Moments, and Mini-programme etc.
In this crash course, you will learn everything about WeChat from the basics to more advanced tools that help you reach out and engage with the right audience in order to grow your business in China. We will also bring in a Tencent insider for his insights and advice to businesses in 2020.
Who is this for?
1. Marketing & Sales functions from businesses seeking to reach out to the Chinese market through WeChat. Whether you are a newbie, or already have experiences with WeChat, you will find the crash course both practical and inspirational.
2. Marketing Professionals looking to stay one step ahead of your peers in what’s happening in China digital world.
“Great series of courses. I would def recommend this to anyone who are interested in the Chinese market. ” - Director of a marketing agency
“I really liked the Tencent specific examples to drive home key features and approaches with specific examples.”-Marketing & Sales Director of a pharmaceutical company
Video Price: £90+VAT, Buy Here.
Part One: WeChat Marketing with Insights from Tencent Insider
Speakers: Jiao Li and Moses Mao
Joined by Tencent's Senior Product Manager from China, we will focus on how to grow your digital presence through WeChat marketing. In this course, you will learn:
Part Two: WeChat Sales with Case Studies
Speaker: Jiao Li
WeChat is also a very important tool for sales in both B2B and B2C settings. In this session, you will learn:
Jiao Li, Co-Founder & Marketing Director of Crayfish.io