This online session, brought to you by Crayfish.io in partnership with Cambridge Network, will give you an insight on China’s digital landscape, the digital trends, and how business practices are being revolutionised.
China, the world’s 2nd largest economy, is rapidly transforming into a digital economy, with nearly 40% of the total economic output in 2021 coming from the digital and related industries. While the continued travel restrictions have made it more challenging for accessing the Chinese market, this large-scale digital transformation, powered by enabling technologies such as 5G, big data and quantum computing means that more overseas companies can benefit from doing business in China without the cost of a physical presence.
This online session, brought to you by Crayfish.io in partnership with Cambridge Network, will give you an insight on China’s digital landscape, the digital trends, and how business practices are being revolutionised. Participants will take away practical tips for how to better engage with the huge but challenging Chinese market, for example:
Join Ting Zhang and Jane Ru to discover the secret to mastering China’s unique digital landscape.
Ting Zhang, Founder & CEO, Crayfish.io
Ting is a thought leader on China business and investment. On a daily basis, as the Founder & CEO of Crayfish.io, she is passionate about providing high-quality, value-for-money digitalised business services to help clients succeed in China and beyond. In her previous consulting career, her clients included SMEs, FTSE100 corporates, as well as UK / European government agencies and financial institutions in the US and leading VCs in Europe. She also holds various volunteering roles, tirelessly helping a wider community between the UK and China to better understand and engage with each other.
Jane Ru, Director of Growth & Operations, Crayfish.io
Jane is an entrepreneurial professional specialising in international business. Jane has more than 20 years’ experience in strategy, marketing, business development and international trade, with proven track records of driving revenue growth. Working closely with clients in the UK and Europe across industries, Jane manages the growth and operations at Crayfish.io to help companies doing business with China and Asia.
*Fee options: the event is free for Cambridge Network members, and £10 for non-members.