Returned from trade shows in China with loads of business cards but nothing happened since? Received emails from Chinese companies wanting to become your distributor in China?
The Chinese market can be very lucrative if you have the right product with the right pricing and you enter at the right time. But even then, the sales may not happen naturally – you will need to understand your customer base, commit resources to develop the sales channels and localise your product. You also need to know how best to communicate with the Chinese counterparts and engage wider stakeholders. And of course, learning how to navigate the cultural nuances will help you go a long way. This webinar will also provide you with the Crayfish 4 "C" business model that makes cross-cultural communications successful.
During this Crayfish Webinar, you will learn how you can achieve all these, with some case studies.
The Speaker: Ting Zhang
Known as one of leading China business experts in the UK, Ting has 20+ years experience of UK-China international business, trade and investment. In 2001, Ting left her career as a banker in the City of London to set up China Business Solutions which then became one of the most reputable China specialist consultancies in Europe. She has personally guided many British entrepreneurs and helped them achieve better results in doing business with China. She was also a China Venture Partner for Prime Ventures, a leading European VC, focusing on opportunities presented by the rapid economic growth of China. In her continuous pursuit for a more efficient and affordable way to facilitate international trade with China, Ting launched Crayfish.io in 2017, the first online platform dedicated to English-Chinese bilingual business services. Since 2018 Ting has been advising a number of leading British education solutions and tech firms and helping them achieve their goals for China.