China is the biggest online market in the world, with 800 million internet users. This market could be doubled up in size in the coming years as the wider population gets online. Now we are halfway through 2019, and it is the right time to talk about the biggest trends in China digital marketing world.
The China digital landscape changes quite swiftly yet unpredictably. As a result, it has become more and more difficult for brands to formulate their marketing strategies. As a foreign brand, it is important to understand what the latest current trends are and how you could tailor your marketing plan based on them.
In this webinar, you’ll understand:
- Understand the digital landscape in China
- Learn about the latest trends in Chinese digital marketing
- Learn how to tailor your digital marketing strategies for your Chinese audiences
The Speaker: Jiao Li
Jiao Li is Co-founder of Crayfish.io and leads the marketing & sales activities for the company and also key clients. Having studied for a Finance degree at Nankai University, Jiao completed her MA (Operational Research) at London School of Economics before joining Unilever, where she spent six years working as E-Commerce and Digital Manager, leading cross-functional teams in the UK and China. She is a highly experienced eCommerce and digital marketing specialist, passionate about helping brands reach out and interact with Chinese audiences in a smarter and more engaging way.