Session 2: How to do B2B digital marketing in a post Covid-19 China?
Date & Time: Thursday 22nd April (12:30-13:00 GMT)
Digital Marketing has become the most efficient marketing and customer acquisition tool in China. As a British B2B brand trying to reach target audiences, where do you start? How can you best create a plan of action for Social Media? How do you talk, reach and ultimately sell to this huge market? Join our China digital marketing expert Jiao to explore how the pandemic is changing customer behaviours and marketing approaches, and how you can adapt to the changes.
Jiao Li, Co-Founder of Crayfish.io
Jiao is a highly experienced eCommerce and digital marketing specialist. Having previously spent six years working as E-Commerce and Digital Manager in Unilever in both UK and China, she actively assists clients with their China-related market research, strategy development and digital marketing initiatives.