Marketing & Communication
Empowered with Crayfish’s professional marketers
The Crayfish.io platform enables you to access vetted marketing experts and agencies who are ready to supercharge your Chinese digital channels.
Social media set up and management
Start from £20/ hour
Account set up within 2 weeks*
- Set up Wechat/ Weibo official account
- Wechat account verification
- Social media customer management
- Post and review management
Copywriting in Chinese
Start from £50/article**
40% saving on average
- Social media posts on Weibo/ Wechat
- Website page copy
- Email newsletter
- Blog posts
SEM and SEO on Baidu
Start from £20/hour
30% saving on average
- Creation of optimal Chinese search terms
- Baidu traffic analysis
- On-site SEO implementation
- SEM plan implementation
- Monthly Chinese-language link building
* Subject to having all supporting documents ready
** Less than 550 words on generic topics
Prices mentioned above are indicative and suggested for budgeting purposes only. Final prices are subject to acceptance of proposals by bidding freelancers and agencies after the full scope of your project is available.
Crayfish also offers a tailored package service to suit your needs at competitive rates. Please contact us for a free quote.
If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. In fact, Weibo, WeChat, Youku and more are the main social media channels in China.
Among all the social platforms in China, WeChat is definitely the super app in the country. It is spreading at rocket speed: WeChat now has surpassed over 1 billion monthly active users as of March 2018 and almost half of its users log in the app every day. And it has become the inevitable marketing channel if any brand wants to do business with China.
This makes things more difficult for brands who want to do marketing through WeChat to increase brand awareness and engagement in China. They not only need to translate all their content, but must also localise their social media content and channel strategy.
So how can you use WeChat for business from marketing perspective?
Let’s start with what account you should have for your company.
WeChat is now China biggest multi-purpose social media platform. With 1 billion active users monthly, WeChat is THE platform used by Chinese customers to follow and interact with their favourite brands. It’s vital for businesses who want to engage with their Chinese consumers to have an official WeChat account.
What type of Wechat account should I get?
There are three different types of WeChat official accounts:
- Subscription paid account
- Service account
- Enterprise account
Sina Weibo, known as the Chinese twitter, is one of the most popular social media sites in China. With over 392 million monthly active users, it is the top social media platform Crayfish would recommend for your brand to start with.
What type of Weibo account should I get?
There are four different types of accounts on Weibo:
- Regular personal account
- Regular company account
- Verified personal account
- Verified company account
There’s also a VIP upgrade that can be purchased in addition to anyone of the 4 accounts above.
Wechat is probably the single most important channel you should understand first – it boasted an active daily user base of 570 million by the end of 2016. Known as “Weixin” (meaning micro message) in China, it functions like a combination of WhatsApp, Facebook and Twitter. However, companies can have various types of Wechat accounts, so you need to know about what’s available. Each account comes with different functions and restrictions which you should compare before setting up one that suits your business needs.
No. They are banned in China, along with all Google services including YouTube. Local platforms are by far the best to use and they dominate, with Weibo, Wechat, QQ and Aiqiyi replacing the ones you are more familiar with. Even Dropbox does not work in China. However, LinkedIn does work! If you are looking to reach out to Chinese consumers via social media, then you will need to engage with these Chinese channels and it is best to get the right help.