Under the impact of COVID-19, Digital Marketing becomes the safest and most efficient marketing and customer acquisition tool. As a British B2B brand that wants to expand in China online, where do you start? What is the best way to reach your target audiences? How do you define a plan of action for Social Media in China? How do you talk, reach and ultimately sell to this hugely exciting market?
Join Crayfish.io and Cambridge Network to explore how the pandemic is changing customer behaviour and marketing approaches, what are the latest trends in B2B marketing and how you could adapt to the changes.
During the webinar, you will:
- Explore what has changed in B2B marketing under COVID-19
- Hear an overview of how B2B has gone digital in China
- Learn how to successfully use digital marketing for your B2B Chinese audience
- Understand B2B digital marketing best practices to help your company build and sustain customer engagement