Business Insights

Our articles and blogs are full of thought leadership and business insights to help you prepare for and adapt to the evolving business landscape of international trade and investment across China, Asia and beyond.


Business | Crayfish China Semiconductor Roundtable - Q&A with Tudor Brown

May 03, 2022

At the Crayfish China Semiconductor Roundtable, @Tudor Brown, ex- President & Co-Founder of Arm, shared his views on the outlook for doing business in China’s semiconductor industry with @Ting Zhang a

Knowledge | Crayfish China Semiconductor Roundtable - Ting’s presentation

May 03, 2022

What has the growth been like in China’s semiconductor sector? And where will the new billions of investment go? At the Crayfish China Semiconductor Roundtable, our Founder & CEO Ting Zhang took the..

business in china 2022

Business | Ting’ Blog - 2022: The Year of the Tiger – What is on the Horizon?

January 28, 2022

Ting's blog on China’s economy in 2022 and what this means for you and your business in the months ahead.

News | Expert Q&A with Sally Maier-Yip: How to pitch Chinese and Asian investors?

December 14, 2021

For UK and European businesses used to western business practices, pitching to Chinese or Asian investors can often be a very different experience. We talked to Sally Maier-Yip at 11K Consulting, one

News | Expert Q&A with Mark Schaub: China's New Personal Information Protection Law

December 03, 2021

China has now rolled out its own GDPR - the Personal Information Protection Law. In expert network, we interviewed Mark Schaub, to see how it impacts foreign companies doing business in Ch

Knowledge | How can we use WeChat for Marketing in China?

November 23, 2021

Chinese people typically spend a third of their time on WeChat. As a ‘super app,’ people can use WeChat to do almost everything – from text messaging to video conferencing, to location sharing and...

Knowledge | A five-step guide to create a Chinese website for your business

November 08, 2021

When talking about marketing to China, many businesses would get on with WeChat, Douyin (Chinese Tiktok) and other social media channels. Does this make a Chinese website for your brand less relavant?

Business | Doing business with Asia Pacific: what to expect for the rest of 2021?

September 21, 2021

In the post-Covid landscape, digital technologies have changed how we do business. They are now also driving the shift in how companies buy business services online. But what does this mean for you...

Knowledge | How to build your thought leadership for the Chinese market

August 04, 2021

The 7th session of our ‘China – Let’s Talk Business’ webinar focuses on the topic of how to build thought leadership in China. Our experts talk about the DOs and DON'Ts to building your brand trust...

Financial | How to mitigate currency and payment risks when trading with China

July 29, 2021

With major forecasts pointing to RMB's further appreciation, should you be thinking to invoice your Chinese customers in RMB? What are the certain situations that the capital controls in China......

Business | Ting's Blog: What are the driving forces behind the business service revolution?

July 15, 2021

In the post Covid landscape, digital technologies have changed how we do business. What forces are driving the shift in how companies buy business services online? And what does this change look like?

Business | Why do some Western companies succeed and others fail in China?

July 09, 2021

This webinar focuses on ‘why do some Western companies succeed and others fail in China?’. Experts discuss best practices and lessons learnt by foreign companies operating in China.

Education | Regulation Changes in China’s Education System

July 07, 2021

In June 2021, the Ministry of Education established a new department, to implement the new double reduction policy and regulate tutoring schools. This new regulation will be...

Knowledge | How to do short video marketing in China?

June 30, 2021

The short video marketing industry has been booming for the last 5 years in China, reaching a market value of 132 trillion in 2019 and a predicted value of 600 trillion by 2025...

Knowledge | How to protect your IP in China?

June 16, 2021

On the 29th April, Founder of Ting Zhang held the third session of the ‘China -Let’s Talk Business’ webinar series on the topic of how to protect your IP in China.

Knowledge | How to choose the right Chinese supplier?

May 26, 2021

China is an increasingly attractive market to enter into, not merely for its sheer market size, which provides the opportunity to achieve high revenue growth, but also due to its combined excellence..

Knowledge | How to do B2B Digital Marketing in China post Covid-19?

May 13, 2021

Recently, Jiao Li, co-founder of, delivered the second webinar in the China-Let’s Talk Business series talking on the topic of how to do B2B marketing in China after the pandemic.

Business | Worried about barriers to do business in China?

April 26, 2021

Newly released Q1 data for the Chinese economy shows that there has been a significantly large increase in total trade.The rise in imports and exports this year highlights a strong rebound in the...

Knowledge | The Paw-tential of China’s Pet Industry

April 14, 2021

In 2020, China’s ministry of agriculture and rural affairs explicitly stated that “with the progress of human civilisation and the public’s concern and preference for animal...

Business | China’s Social Media Landscape

March 30, 2021

China is not a single market, and encompasses a variety of cities with different tier-levels, so entering business must ensure to assess different marketing strategies depending...

ECommerce | Entering the Chinese Market through Cross-Border E-commerce

March 19, 2021

The Flanders-China Chamber of Commerce organized a webinar. Our Co-Founder Jiao Li was invited to share her views on the subject of “Entering the Chinese Market through Cross-Border E-commerce”...

Business | UK-China Relationship and its implications for trade and investment in 2021

March 16, 2021

In a recent UK-China Business Updates event held by to celebrate the Chinese New Year, Tony Clemson, Deputy Director Innovation & Industry at DIT China discussed the future of UK-China...

Business | Doing Business in China’s Education Sector

March 11, 2021

Recently, our CEO Ting Zhang was joined by Qin Li of QED Education, UK and SPGS International Shengbo China to share their insights in a business briefing session organised by the British ...

Business | The Year of the Ox - Business Strategies for 2021- Jim James’ Insights

March 01, 2021

2021 is the year of the Metal Ox in the Chinese Lunar calendar. On the 7th day of the Chinese New Year, CEO Ting Zhang hosted an exclusive...

Financial | Ting's Blog | Restricting Chinese investment in UK technology will damage the sector and further sour relations between the countries

November 10, 2020

I was recently invited to be a witness at a Foreign Affairs Committee hearing, which was looking into the risks arising from foreign investments...

Business | is 4! Reflections from Ting Zhang, our Founder & CEO

October 29, 2020

Yesterday was the 4th anniversary of Crayfish’s incorporation. Although for me, 28th October 2016 seems just like yesterday. I can still remember the excitement of creating a new venture...

Remote Working | Working remotely during a global pandemic: Avery’s story at

September 02, 2020

When my first year at university came to an abrupt end due to the pandemic, I was keen to maximise my time by channelling my passion for China and Chinese culture whilst broadening my...

HR | Rethinking your Talent Strategy in a post COVID-19 China

August 11, 2020

COVID-19 has not only severely disrupted the Chinese economy but also brought profound changes to the labour market in China. SMEs and start-ups are experiencing a talent drain...

Business | What have we done in 2020?

August 04, 2020

Read our summary of interesting events and achievements in the first half of the year.

News | Message from Ting Zhang on UK-China business relations (English-Chinese Version)

July 17, 2020

As someone who has worked passionately at the forefront of UK-China international business, trade and investment for the last 25-plus years, I have been deeply upset by the seemingly overnight...

Business | Adapting your China business strategy to the post-Covid-19 world

June 10, 2020

As our economies start to reopen round the world in the wake of the COVID-19 pandemic, it is worth companies starting to reimagine their business models to adapt to the ‘new normal’.

Business | Rethinking your Supply Chain strategy?

May 29, 2020

China is often referred to as the "world's factory," given its huge manufacturing and export base. However, whether the country can maintain that status going forward is now being thrown into question

Business | Ting's Blog: CORONAVIRUS - Actionable Steps During The Time of Uncertainty

February 20, 2020

As China battles with coronavirus and news headlines around the world report the latest numbers of confirmed cases and deaths..

Business | Ting's Blog: What does the Coronavirus crisis mean for your business in China?

February 04, 2020

This year, UK trade with China (good and services) was expected to exceed £100 billion for the very first time. That is, until the Coronavirus hit.

Business | Ting's Blog: Advice for SMEs Keen to Do Business in China

January 22, 2020

Ting Zhang, Founder and CEO of, outlines important things you need to know if you want to tap into the lucrative Chinese market.

Business | Ting's Blog: China’s interest in tomorrow’s farms and the AgriTech cluster in Cambridge

January 09, 2020

Earlier in November, on a perfectly beautiful autumn day, I joined Emma Fletcher, Managing Director at SmithsonHill, in an interview as part of the CGTN..

Business | Ting's Blog: Innovation in China

December 03, 2019

Ting Zhang, Founder and CEO of, offers valuable insight into innovation in China – and what you need to know if you want to do business with China.

Business | Jiao’s Blog: No-Deal Brexit? Don’t worry Britain, China (emerging superpower and the world’s 2nd leading economy) still loves you!

November 01, 2019

China’s love affair with Britain is engrained in our DNA. Ask any Chinese consumer and, like me, they will tell you that ‘Brand Britain’ represents a number of things..

Business | Ting's Blog: UK-China: Opportunities in a New Era of Golden Trading Relations

October 30, 2019

I was delighted to take part in a televised discussion on The Agenda with Stephen Cole, a new TV programme launched by CGTN Europe earlier this month (October).

Business | Ting's Blog: What is the story of Crayfish?

September 25, 2019

A lot of people ask me - why did you call your company Crayfish?

Business | Ting's Blog: Get ready for China - A guide to doing business in the far east

September 17, 2019

Companies, whatever their size or sector, need to have a China strategy in place if they are going to take advantage of the many opportunities the Chinese market presents...

Knowledge | Ting's Blog: IP & Trademark Webinar Summary | Understanding the key issues of IP & Trademark in China

September 17, 2019

Western companies keen to conduct business in China are benefiting from topical advice from experts at, delivered via a series of useful webinars on a variety of topics.

Knowledge | Ting's Blog: Doing Business with China: Gifting Etiquette

September 17, 2019

Building personal relationships is an intrinsic part of doing business in China and exchanging gifts can help that greatly. But what do you take, and who should receive your gifts?

Knowledge | Ting's Blog: Doing Business with China: Making the Most of Your Visit

September 16, 2019

Business trips to China can be both exhausting and enjoyable, typically involving a range of meetings and a busy schedule. So, it's important to remain energetic and productive when travelling.

Knowledge | Ting's Blog: The 4 Biggest Challenges Western Businesses Face In China

September 16, 2019

What are the biggest obstacles for Western companies pursuing business opportunities in China?

Knowledge | Ting's Blog: Doing Business with China: Communicating Effectively

September 16, 2019

Unless you can speak fluent Chinese and have a decent understanding of the culture, communicating with your business connections in China can sometimes be frustrating..

Knowledge | Ting's Blog: Traditions Versus Modern China

September 16, 2019

If you intend to interact with Chinese people for business purposes, it is advisable to learn some basics about the Chinese culture, which is very different from the West.

Knowledge | Jiao's Blog: How Do I Register a Verified Weibo Account?

September 16, 2019

Sina Weibo, known as the Chinese twitter, is one of the most popular social media sites in China. With over 392 million monthly active users, it is the top social media platform..

Education | Ting's Blog: Helps You Catch Up on the Latest Chinese Business Trends

September 16, 2019

Ting Zhang, Founder and CEO of Cambridge-based, has been connecting with some of industry's..

Business | Ting's Blog: A Chinese Solution to the Italian Teething Problem

September 03, 2019

Ting's Blog: A Chinese Solution to the Italian Teething Problem

Business | Jiao's Blog: How to Do WeChat Marketing - The Ultimate Beginner’s Guide

June 17, 2019

If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. In fact, Weibo..

Knowledge | Ting's Blog: Doing Business with China: Business Dinner Etiquette

June 17, 2019

Personal relationships are important in any business..

HR | Ting's Blog: Doing Business in China: Tackling the Talent Shortage Challenge

June 17, 2019

China has been through the “growing pain” of lacking a skilled..

Knowledge | Ting's Blog: The Meaning of Numbers in Chinese Culture

June 17, 2019

The most auspicious numbers are 6, 8 and 9. These are regarded as the luckiest numbers in China and all their homophones have auspicious meanings.

HR | Ting's Blog: Tackling the Key Issues of HR in China

June 17, 2019

Western companies keen to conduct business in China are benefiting from topical advice from experts at

Business | Guest's Blog: A bag of yellow fish please

February 16, 2019

It’s very easy to find yourself buying what you didn’t intend to in China..