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We help you to define an effective China strategy. Our market entry services will assess your opportunity and product-market fit in China, develop your
route to market and roadmap through market research and analysis, and provide strategic planning led by industry experts. Our expertise is
predominantly with SMEs and fast-growing businesses across a range of sectors including Manufacturing & Engineering, IT & Software, Education, Life Science, Healthcare, Renewable Energy, and AgriTech, among others.
If you want to develop an effective China strategy, market research is the optimal starting point to help you prepare a solid foundation for your strategy and planning.
With specific objectives and key questions, desk research will gather important data, verify information from open sources, and provide credible background insights to help you understand the market landscape and competition while identifying the opportunities.
Interview-based research is the best way to obtain first- hand information, reliable data, personal knowledge, and expert insights, which are not available from the desk research into published sources. Face-to-face or telephone interviews will be carried out on the ground by a specialist research team with industry and market expertise using highly customised questionnaires.
The focus group service is
designed to identify Chinese customers’ experience and knowledge about a particular product, service, or solution, and is an alternative to obtaining information from traditional customer surveys.
Focus groups utilize a
qualitative data collection method, while the
participants are able to interact and feedback with actionable insights on
specific topics.
Depending on your industry, stage of business, and based on market research, your China entry strategy could be direct exporting, licensing, joint venture, franchising, or setting up a subsidiary. It is also critical to spend time understanding the regulatory environment prior to making any decision to enter the market.
An important part of creating a China entry strategy is to highlight the strengths and challenges your business will face in China before suggesting the best entry model to market. Our team of industry experts will help you with strategic planning with practical recommendations integrated into your China plan.