Doing business in China, particularly for a start-up or small company, may seem like a difficult thing to achieve; not least navigating the culture or trying to understand Chinese innovation style. Ting Zhang, Founder and CEO of Crayfish.io, provided an introduction to innovation in China, the vast untapped consumer power of the Chinese and the top industries innovating in China today. She outlined some pros and cons of Chinese innovation style as well as touching on cultural awareness and IP in China. Navigating these options can be daunting for a UK company so she also outline a new initiative to accelerate start-ups into the Chinese market.
In this webinar, you’ll understand:
- Chinese consumer power
- Top industries in innovation
- Pros and cons of Chinese innovation style
- IP in China
- Ways to better engage with China
The Speaker: Ting Zhang
About Ting Zhang: Known as one of leading China business experts in the UK, Ting has 20+ years experience of UK-China international business, trade and investment. Ting first came to the UK to study in the University of Cambridge, and then in 2001, foreseeing the increasing trade between the UK and China, Ting left her career as a banker in the City of London to set up China Business Solutions which then became one of the most reputable China specialist consultancies in Europe. She has personally guided many British entrepreneurs and helped them achieve better results in doing business with China. She was also a China Venture Partner for Prime Ventures, a leading European VC, focusing on opportunities presented by the rapid economic growth of China. In her continuous pursuit for a more efficient and affordable way to facilitate international trade with China, Ting launched Crayfish.io in 2017, the first online platform dedicated to English-Chinese bilingual business services.