China Media Strategy 101 – Tailored online training (1.5 hours, 4 attendees)


  • Delivered according to your availability
  • Workshop style
  • A tailored 1.5-hour online training session
  • Quality guaranteed





How do you plan China media strategy?

Traditional media (print, website, TV and radio) in China are still hugely influential when it comes to reaching customers. It is important to have a basic understanding of Chinese media so you know how to craft your key message accordingly and build a good brand reputation in the eyes of your Chinese customers.


This workshop will be tailored according to your needs and cover the following topics:

  • ● China media landscape 101: An overview of media in China. Who are the big Chinese media players?
  • ● Top tips on pitching your stories to Chinese media: what to do, what not to do
  • ● Case studies: what worked, what did not work
  • ● Practice: we will host a mini exercise on creating a relevant media story for the Chinese media
  • ● Q&As

This workshop can be tailored according to your business focus and objectives and are designed for up to 4 delegates from the same organization.


How the project is delivered

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  • 2. Work & delivery

    Once your payment is successful, one of our pre-selected delivery partners will be in touch with you within one working day to start your project and deliver the work back to you within the agreed timeframe.

  • 3. Quality guarantee

    All services purchased on this platform are guaranteed by The service will be delivered according to the scope described. If you are not happy with the quality of deliverables, please let us know and we will either help the project team improve the work, or refund your payment. Please refer to our Terms of Service for details.

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