Customising your WeChat Official Account Settings

What do you need to do to customize your WeChat official account settings?

After your WeChat account has been set up, to fully utilize the platform’s marketing potential, it is then essential to establish an ideal account profile and structure. A well-written profile and structured menu in Chinese with reference to your vision and business scope can make it easy for readers to understand who you are, what you offer (products/services), what’s new in your company and how to interact with your brand. The profile and menu are the start of a customer’s journey，from which they can explore and learn more about your business.

Deliverables:

This service includes WeChat account Chinese name creation, Chinese profile writeup and menu design within the following scope:

● Case review: mini desk research of relevant successful WeChat accounts

● Creation of WeChat account Chinese name: emphasising your brand strengths and attributes, and keeping it concise for better memory and recognition with consideration of brand localisation

● Creation of account profile in Chinese (up to 100 Chinese characters): clearly introducing who you are and what you offer, and highlighting your USP

● Design of WeChat account menu (menu only, exclude menu articles): outlining how to plan and organize your WeChat posts